29.3.2013. After Nelson Mandela, Roger Federer earns the most respect worldwide. It is no coincidence then that he is omnipresent in advertisements. His excellent reputation and personality are a promise of success for his advertising partners.
The values shared by Roger Federer and Nationale Suisse – "personal, successful, caring" – form the basis of the cooperation. What began over seven years ago as a TV commercial and ads to increase the company's recognition has now become an integral component of a distinctive and heavily target group-oriented corporate strategy.
Continuity in this cooperation has given rise to a relationship of trust. Today, Roger Federer is more than just an advertising channel for Nationale Suisse. By creating and sharing values, we open up new possibilities for communication. The Roger Federer locomotive has been travelling on the Swiss railway network since September 2011. It is not only an advertising vehicle but also operates on behalf of the Roger Federer Foundation. For each virtual 57-kilometre journey through the Gotthard base tunnel, whose construction is insured by Nationale Suisse, a fixed sum is forwarded to the Foundation. The third party involved, Swiss Federal Railways, supplements the range of values with "Swissness" and precision in a highly credible manner.
The fact that the locomotive not only features Roger Federer's picture but that it was also christened by him in public demonstrates that Roger Federer and Nationale Suisse enjoy a genuine partnership that offers potential for collaboration beyond the end of his tennis career.
Head Group Marketing