Dare to Be Different

Concept Financial Communication

The theme of the financial communication 2012 was “Dare to be different”: This emphasises that Nationale Suisse is making a conscious effort to set itself apart by virtue of its strategic orientation, its products and the quality of its service. Also in the future, Nationale Suisse intends to stick to this path with courage and determination.

In the context of the theme "Dare to be different" of the financial communication 2012 Nationale Suisse is portraying 15 outstanding personalities. They are people of different ages and genders, different origins and skin colours. People who at first glance couldn’t seem more diverse, but they all have something in common. They have all achieved something amazing in their lives, through courage and commitment. And despite the many setbacks, they have never been deterred from going their own way.

See the website «Dare to be different»:

 
And read the column of our CEO Hans Künzle: 
Having the courage to go your own way